Startimes to broadcast African basketball live


Leading Digital TV entertainment platform, StarTimes Media has secured live broadcasts of the Best of African Basketball League Action that is set to kick off from March 4th 2016.

Basketball fans will be able to enjoy the African Basketball League (ABL) at its best; including the All Star Games, Play offs and behind the scenes action shown live on the pay television platform’s TRACE sports channel and TRACE Sport Stars, the first global entertainment channel dedicated to the lives of stars in the world of sport.

Major African teams that will take part in the league include Lagos Islanders, Stallions and Lagos Warriors from Nigeria as well as Dakar Rapids from Senegal, Abidjan Ramblers from the Cote d’Ivoire and Izobe Basketball Club from Libreville in what is billed to be the battle for the titans in African Basketball.

Commenting on the new development, StarTimes Vice President Mr. Mark Lisboa noted that the African Basketball league will add onto the increased sports offering available on StarTimes noting that the pay television platform is making dedicated efforts to appeal to the wider sports fan base in Kenya through the acquisition of popular sports genres.

“StarTimes broadcasting of the African Basketball League demonstrates our continuous engagement and support of the best African talents. It is our commitment to provide fantastic sport and entertainment experience to our sport loving subscribers across Kenya,” noted Mr. Lisboa.

The Chief Executive Officer of ABL, Ugo Udezue, noted that the deal has proved to the world that Africa is gradually gaining prominence in the dunk.
“We are very excited to bring African Basketball league onto the StarTimes platform through TRACE Sports which will contribute greatly to the growth of professional basketball within the African continent,” conclude Mr. Ugo Udezue.


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